AWAKEN Your Urban Spirit: MURFEST 2017 is Set to Erupt!

Alejandro Angulo, Founder of Salsation® and his team performing at the launch

The Malaysia Urban Retreat Festival (MURFEST) 2017 returns for the fourth consecutive year from the 3rd to 5th November at Le Meridien Putrajaya. Presented by XHale Asia (M) Sdn Bhd (XHale Asia), MURFEST gains continued support from the Ministry of Youth & Sports through FitMalaysia and the Ministry of Tourism & Culture Malaysia. XHale Asia aims to develop Malaysia into the next health and wellness tourism hub by 2020.

The Global Wellness Economy is now valued at $3.7 trillion, making it one of the fastest growing economic category. In Malaysia, the wellness industry is growing at an increasing rate of 12.8% annually since 2012. Coupled with incentives from the government, it is targeted to contribute RM400 million to the country’s gross national income by 2020, and by extension creating more than 3,500 jobs.

“MURFEST has come a long way in establishing the mindset of healthy living through wellness activities. This year, we are proud to collaborate with industry experts to further enhance the festival’s content,” added founder of MURFEST, Shobie Malani.

MURFEST, which aims to awaken the Urban Spirit within every individual to live a balanced and harmonious lifestyle will continue its objective to provide a platform and space for self-discovery, self-mastery and knowledge through a variety of wellness practices through workshops and a dance fitness party.

The 3-Day Festival provides participants the journey to explore and experience various wellness related workshops, certification programs, marketplace and other wellness related activities. Another highlight to look out for at MURFEST would be the GloKL | Dance Fitness Party featuring top Salsation trainers in the region including its founder Alejandro Angulo through the collaboration with 360 Active Studio – which will take place at The Plaza, LimKokWing University, Cyberjaya.

Shobie Malani (front, 3rd from right) with some of the facilitators at the launch. More than 50 facilitators are expected to conduct workshops during the 3-Day Festival.

Also for the first time, MURFEST will be introducing and curating the Asia Beauty & Wellness Awards (ABWA) 2017 in collaboration with HitMan Solutions Asia. ABWA aims to recognize businesses and individuals in the beauty and wellness industry, and to encourage a competitive landscape for brands and companies in the current market. ABWA will be held on the 29th of November at Sunway Lagoon Hotel & Resort.

“Every year, MURFEST continues to improvise and improves the program content and this year alone we introduced the Awards segment to acknowledge the beauty and wellness industry heavyweights. Without these important stakeholders, the wellness industry in the country let alone in the region would not flourish,” said Shobie. Participants of MURFEST 2017 can also expect other new introductions into the programs including Master Classes workshops and free for all community based activities.

Adding value to the Festival is the JustBe Markets, a one-stop health and wellness market-space which will showcase the best in organic, homemade and homegrown wellness products.

XHale Asia also signed a Memorandum of Understanding (MOU) with Convedge Sdn Bhd, the sole partner of Fusionex International which provides an SME e-Commerce platform and specializes in Analytics and Big Data adoption for enterprises and businesses in Malaysia.

XHale Asia & Convedge Sdn Bhd plans to tap the potentials of the Health, Wellness & Beauty industry by offering assistance to brands and clients to manage, make sense of and derive useful insights and information from the vast amounts of structured and unstructured data at their disposal through a dedicated marketplace.

This collaboration is focused on bridging the gap between Health, Wellness and the Beauty businesses and technology, and in doing so, providing an exceptional and positive experience to customers of various markets in Asia. In this collaboration with MURFEST, Convedge Sdn Bhd will provide Fusionex ANT and 8excite as the digital and loyalty platform for JustBE Markets.

It is worth noting that families with children can enjoy the KIDZ CLUB treats for children, a haven that not just harnesses their boundless energy but also caters to their sensitive and growing emotional and mental needs.

Unique attractions at the MURFEST 2017 consists of the Association of Malaysian Spas (AMSPA) which will be hosting a 1-Day AMSPA Wellness Convention and the Women Empowerment Festival – which will be hosting a 1-Day Women Empowerment conference.

Boasting an impressive buffet spread of over 80 workshops, the best facilitators and artists from all around the world, and hosting a full on Organic & Wellness Vendor Village, the Festival promises not to disappoint.

Save your date for the kick-off event in November and get your tickets starting from RM 69.00 to RM 399.00 at For further inquiries, contact

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