Lots of companies are starting (sadly) to deploy CRM (Customer Relationship Management) solution in order to start understanding and "rewarding" the loyal customers, great move forward, however, is CRM still applicable today? I often said CRM WAS a great tool to use 10 years ago to know what are our customer's preferences so we will know what to do with them. Today, what we knew about our customer's based on what they did even yesterday aren't applicable anymore as all of us

I was at a conference the other day speaking about how internet changed our way of business life, the life that we are and used to live. An audience asked me a very interesting question, " Stan can you tell me how to grow my current customer base?" My answer, rather, question to him was " Do you know who are your customers now?". He gave me a very high level demography of his current customer based on what he knew, and how he struggle to keep these customers of his posted and

We are now living in a very interesting era, where we are able to have 2 life. Our current physical life that we are living is full on expected and routines, breathe, eat, sleep, walk etc etc, nothing exciting, really. Another life, however, is a very exciting and dynamic one, we can do anything that we always wanted to do without ACTUALLY doing it! For example, we always wanted to keep in touch/talk to as many friends as we wanted to, but cant due to any and every circumstan